Jill Lublin on Getting Noticed and Generating More Referrals

Subscribe: RSS

Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed…Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years’ experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course and consults and speaks all over the world.

Take away quote: “You can’t go wrong with kindness. If you do everything from a kind position, you’re going to get more publicity, more clients and more referrals…”

@JillLublin on #BecomingReferable

Show Timeline:

03:46 The profit of kindness and the ‘7 Return on Kindness Principles’
07:53 Adjusting the way you serve by being a “Nemo not a shark”
10:06 Tactics to become known as a ‘kind company’
11:59 The connection between getting noticed and generating more referrals
13:39 Proactive steps for getting noticed
15:45 Ways to stimulate referrals by asking the right questions including the ‘The Who question’
22:20 Strategies to expanding your network

Links:

Website: https://jilllublin.com/
Twitter: https://twitter.com./jilllublin
LinkedIn: https://www.linkedin.com/in/jilllublin
Facebook: https://www.facebook.com/people/jill-Lublin/1143437802

Jill’s giveaway as mentioned on the podcast: https://jilllublin.com/publicity

Want more?
Stephen Wershing: http://advisorchecklist.com/blog/
Julie Littlechild: http://www.absoluteengagement.com/blog

Episode Transcript:

Steve Wershing:
Welcome to Becoming Referable. The podcast that shows you how to become the kind of advisor, people can’t stop talking about. I’m Steve Wershing. On this episode, we talked with Jill Lublin, publicity strategist, successful speaker, who does over 200 dates per year, and bestselling author of the books, Profit of Kindness, and Get Noticed… Get Referrals.

We start our conversation, with the idea of kindness. How we all think of ourselves as kind, but don’t necessarily relate that to what role that can play in developing your business. We spent a little time talking about a number of quotes, including one from the book, a basic adjustment in attitude and approach, can substantially improve virtually every facet of your life. And in Jill’s world, that includes your business. We then turn our attention to how to get noticed more effectively, and how getting noticed will lead to more referrals. Jill talks about getting noticed as a full time job.

She talks about positioning yourself for referrals, by getting noticed more often, rather than asking for referrals. We talk about how creating unique original content, will help you be seen and heard as well as strategies that you can incorporate to get seen and noticed through organizations, through other clients, and through other contexts that you probably make all the time.

And listen through to the end, where Jill offers you access to a free interactive session, on how to utilize publicity tactics, that will help you get noticed, and help you build your business. It’s a great conversation with lots of practical ideas and useful tips. So here now is our conversation with Jill Lublin.

Julie Littlechild:
Well, Jill, welcome to the Becoming Referable Podcast.

Steve Wershing:
Yeah, welcome, Jill.

Jill Lublin:
Well, I’m delighted to be here. Thank you both.

Julie Littlechild:
Oh, we’re excited to have this conversation. You’ve done some really interesting stuff and I know our listeners are going to learn a lot. But maybe before we jump into that work, do you mind just sharing a little bit about your background and the kind of work that you do?

Jill Lublin:
Sure. Well, for gosh, over 25 years, I’ve been helping entrepreneurs of all kinds of businesses, really get more visibility using publicity as a primary marketing strategy, and I teach virtual publicity courses, which are a lot of fun. And I also help people get real book deals without a word written. Because Hey, I’ve written four of my own books. And so, I’m helping people get deals with publishers and agents and then self-published authors get, frankly, foreign rights of all kinds. So that’s the main things I do.

Julie Littlechild:
Interesting. I’ll bet there’s a lot of our audience being financial advisors. I know a lot of them have a book in them somewhere. So, that might be a good place to start. Originally, when we were connecting with you, I wanted to talk to you very specifically about your book. Get Noticed… Get Referrals, because obviously that links directly to the podcast, but I thought it might be interesting just to start a little bit with the topic of your most current book, which is The Profit of Kindness. And I think the concepts are probably quite tightly linked. And I noticed there was a reference to the book and it really jumped out to me. And it was just this, “That a basic adjustment in attitude and approach, can substantially improve virtually every facet of your life.” Now that’s a big, bold statement. So, maybe you can tell us a little bit about The Profit of Kindness. About what you mean in that approach.

Jill Lublin:
Thank you. Absolutely. Profit of Kindness, let me just say, is excellent for financial advisors, because the truth is, and we all know it. The more kind you are, people will be drawn to you naturally. And if they’re choosing amongst people, people will choose the person they resonate most with. Which frankly, you can’t go wrong with kindness ever. So, that’s the thing about having an attitude adjustment. The question is what can you do that’s more kind.

Listen, we all are stretched at times or something occurs where a moment of stress will happen and like always you can choose what your reaction is. You can choose how to respond. And I think that’s really a good thing for everyone when it comes to, I’ll call it attitude adjustment. And by the way, with Profit of Kindness, I’m not saying roll over and be Pollyanna at everybody. Right? There are times you have to have boundaries and you don’t want your clients calling you at two in the morning or whatever. Right? But I think things can be said kindly. You can have compassion.

In Profit of Kindness, I actually have seven, what I call return on kindness principles. And they include things like flexibility and patience, all of that for anybody in any business, especially financial planning is important.