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Tad Fabiaschi is Vice President of Audience Development with Asset TV Inc., a free and comprehensive library of videos, whitepapers and programs to support due diligence and on-going professional education. In a previous role, Tad helped international companies introduce themselves to new markets in London and New York, as part of BritishAmerican Business (formerly the British-American Chamber of Commerce).
Takeaway Quote:
“Video is the missing secret sauce for all of the communications that an advisor could be putting together.”
Show Timeline:
1:34 An introduction to Asset TV and their mission
4:23 How Asset TV helps bridge the gaps between advisors, money managers, and end clients
7:49 The importance and benefits of using video to connect with existing and prospective clients
12:21 Tips for advisors who are nervous about creating video content
17:52 The trends that Tad is seeing to help advisors connect with the audience
21:16 Ideas for getting your video content out into the world
25:47 Thoughts on how videos help advisors see an increase in referrals
29:07 How you can get started with making engaging videos now
Links:
Website: https://www.assettv.com/
Email: tad.fabiaschi@asset.tv
LinkedIn: https://www.linkedin.com/in/tadfabiaschi/
Twitter: https://twitter.com/AssetTVTad
Want more?
Stephen Wershing: www.TheClientDrivenPractice.com/checklistblog
Julie Littlechild: www.absoluteengagement.com/blog
Episode Transcript:
Steve Wershing:
Welcome to Becoming Referable, the podcast that shows you how to become the kind of advisor people can’t stop talking about. I’m Steve Wershing. On this episode, we have a conversation with Tad Fabiaschi, Vice President of Audience Development at assettv.com. You may know Asset TV as a learning and informational channel for investment advisors. But we’ll talk about their new project, Asset TV Investor, a new video channel aimed at retail investors. We’ll talk generally about how to get video to work for you in your marketing plan, but then we’ll talk about some of the opportunities available for getting exposure on an existing national video platform. We’ll talk about how to do your own video, what to put in it and how simple it can be to put together. We’ll talk about how you can utilize video to differentiate you from other investment advisors. And of course, we’ll talk about the role of video in referrals.
There’s a lot of really interesting information in here about how to utilize this new medium to connect with new prospective clients. So, I hope that you’ll enjoy our conversation with Tad Fabiaschi.
Ted Fabiaschi, welcome to Becoming Referable. Thanks for joining us.
Tad Fabiaschi:
Stephen, thank you so much. Julie, thank you so much. I’m such a huge fan of what you guys do. I think it’s really important for the industry and having listened to the Michael Kitces interview, the Mark Tibergien interview, I think it’s great what you guys are doing. So thank you so much for having me on today.
Julie Littlechild:
Oh, thank you. We’re excited.
Steve Wershing:
That’s very kind of you. We’re just as excited about Asset TV. Tell us a little bit about Asset TV and what’s the goal and specifically, you’ve got a new project coming out for advisors to talk with the public. So, can you fill us in on those things?
Tad Fabiaschi:
Absolutely Stephen. Just to kind of backtrack for everyone’s history, Stephen and I met at an FPA conference. I think, gosh, a few months ago at this point now. We were able just to kind of connect and learn about each other’s operations and businesses. Asset TV, assettv.com is our main US website. It’s a completely free video destination. It’s only intended for professional investors and financial advisors. And we really just try to be a source of education, a source of due diligence. We currently reach about 200,000 professionals in the US. We’d love to extend that invitation to all of your listeners to come join and watch a video on our website as well.
Steve Wershing:
Oh, that’s great. When we met at that conference, or maybe subsequent to that, you were telling me a little bit about a new project that you’ve got going that will go beyond just the continuing education and resources for advisors and give advisors a way to communicate things to the general public. So, can you tell us a little bit about what you have in the works there?
Tad Fabiaschi:
Absolutely. And thank you for the opportunity to even mention it on your podcast. But really, for the past few years, we’ve been just trying to connect the dots and figure out what is it that advisors are looking for when it comes to educating their end client. We hear it all the time. I love these videos, Tad. I love these videos, Asset TV. Is this approved for my end consumer? And the answer most of the time is not really. But what we’ve decided to do is go back to all of our large asset management clients and really ask them, hey, how can we extend this distribution and also enable the advisor?
So, we’ve launched a new website called Asset TV Investor, and it’s really designed to be that intermediary tool, no pun intended of course, but, allowing the advisor to use video and communicate either product offerings or strategies. So that website is investor.assettv.com. And again, it’s totally free. We’ve literally filmed about 150 glossary term videos. We have news updates from the floor of the stock exchange in addition to just all the other consumer facing videos that are from Asset TV. It’s been very well received. We see new people signing up day in and day out and of course, we’re the ones here making sure that they’re good to go. So, please check it out and we hope to be a tool for the larger industry just like Becoming Referable.
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